In Australia , there are over 15 million mobile phones and 99% are SMS compatible. According to the statistics, over 14 million SMS messages are sent daily, which makes this communication channel an ideal tool for marketers to establish one-to-one customer relationships. SMS message volumes increased 44% from 2002 to 2003 and it is expected that SMS use will grow to 9 billion messages in 2008.
SMS messaging is a low cost avenue for one to one communication with consumers. Bulk messages can be sent to any segment of your database at one time and can be personalised to address consumers by their first names, brand preferences etc. Campaigns can be designed to capture useful information on buying habits and preferences to help fine tune future promotional strategies.
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