1. Speed & Immediacy
SMS provides a fast, almost instantaneous method of reaching your target audience. This not only benefits you the marketer, but also the consumer. People are time poor, and demanding. Provide a fast and easy way of communicating and they will use it. This medium allows you to deliver your messages precisely when it’s relevant.
2. Deliver Value
For your SMS to be valued by your customer or prospect, it must first provide “value”. The value could come in the form of coupons, discounts, or even information about upcoming events, products or sales.
3. Connectivity
With over 200 million messages being sent all around Australia to 12 million phones every year, getting your message out there is easy! SMS reaches everyone. The very nature of ‘text messaging’ demands that you connect 1-to-1 and get noticed.
4. Interactivity
SMS is about ‘permission-based’ marketing. SMS allows consumers to “interact” with your advertising and to develop a relationship with your company, product or brand. This is achieved through the use of a “call to action”. Which could be to win prizes, be a part of a loyalty club or simply to find out more information, in return for their information.
5. Cut-Through
Advertisers need to be smarter in their media selection in order to cope with audience fragmentation, i.e. the increase in noise and clutter. SMS delivers directly to the consumer 1-to-1.
7. Build Relationship
SMS enables organizations to deploy campaigns and communicate with the view of enhancing existing relationships and developing new ones. SMS provides multiple impressions with your audience meaning that you increase the depth of your customer relationship and brand association.
8. Increased Traffic
SMS can be readily integrated across other media in a multimedia campaign. Key codes provided by SMS can drive consumers online to redeem prizes at the same time gaining more “rich” information about the consumer. Similarly SMS coupons can drive consumer traffic instore for redemption.
9. Increased Return on Investment
Maximise ROI by leveraging information collected from consumers. The investment cost of delivering your advertising message into the palm of the hand of your target consumer is only a few cents!
10. Customer Loyalty
The aim is to deliver value and ensure a positive experience with the brand. SMS provides the tool to build customer loyalty. Relevant, and timely information sent to the consumer about your product, helps build an affinity with the brand and ultimately customer loyalty.
