- Discreet and personalised – SMS is discreet (can be personal, and receives immediate attention) and also non intrusive. It can be personalised to the recipient’s name. It communicates without needing to talk loudly in a public space, or miss a call when with a client without phoning into voicemail or interrupting a meeting by having to leave a room to respond.
- Immediate – SMS is sent to the users’ handset – there is no need for the recipient to dial into voicemail. SMS (text) messages are delivered almost instantly. When you have a programme to announce, this can be done without long lead times for planning.
- Response – promotions can be structured to simply inform or invite people to respond to an incentive that you might wish to offer in return for their contact details. Note that there are many ways in which we can devise campaigns and competitions to suit your business or activity at any given time.
- Reach – delivery of messages can be to multiple people on the database at a time. SMS messages can be inbound as well as outbound, allowing you to populate your database with information that is relevant to you.
- Reliability of message delivery –ability to connect with all carriers in Australia to deliver your messages around the country.
- Effective – When messages are received, they are received in full, regardless of reception. As the message is limited to 160 characters there’s no need for lengthy copy to read. Your message cuts to the chase and your customers will appreciate it in this currently time poor society.
- Cost effective – SMS broadcasting eliminates the need to print multiple costly mailers or flyers, therefore cutting costs considerably. SMS can also be used for ticketless entry to performances and events, saving costs on printing tickets.
- Simplicity – Messages are sent through a browser based application via the Internet. It is as easy as sending an email.
- Complement SMS with email – Complement your SMS promotion with an HTML email that you can send to interested respondents of your outbound SMS message or to those who prefer to communicate by email. Email will provide the visual component of the message you wish to convey.
- Integration of SMS with other mediums – Complement your SMS promotion with offline promotions such as flyers, mail-drops, postcards, posters, magazine and newspaper, TV and Radio advertisements. These formats will provide the visual component of the message you wish to convey.
