Whether you're making an announcement, launching a new product or promoting a special offer, sending member newsletters, press releases, product updates email BROADCASTER™ can be a very cost effective means of communicating with your customers or prospective customers. Used wisely and strategically, with respect for your customer's privacy, email is one of the most powerful tools in one-to-one communications.

Engaging email design
Good e-mail communication design is based on the very same principles as good direct mail: convey a message, make an offer, provide a call to action, and track all results. The best results often come with messages that offer some value offering, a prize or giveaway, or with messages that engage the recipient in a quiz, game, contest or some form of interactivity within the body of the email. Emails should ultimately drive traffic to your website for more comprehensive information. This results in sales or the desired outcome.

At essentia^®, we design your email template with response tracking and ‘smarts’ that prompt your prospects and customers to act. An email can be designed to reflect your branding and links to any pages within your website. Using our email BROADCASTER™, you have the ability to track how people are responding to your message and which links they are clicking on. This will help assess the level of interest in a particular offering. Knowing what your prospects and customers are interested in will allow you to tailor subsequent communication messages more effectively.

All emails are personalised to the recipient within the text of the email message and emails can be streamed according to your customised messages.

When it comes time to press "Send", our email BROADCASTER™ makes sure your mailing goes out quickly and smoothly, whether it's reaching 100 or 100,000 people – no duplicates, no hassles.

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