’Direct marketing’ is not just about direct mail. At essentia®, we talk to you about taking a coordinated approach to your direct marketing opportunities. How to create awareness with impact, generate interest, leads and enquiries, migrate your best customers to loyal customers and retain your loyal customers, reducing the rate of attrition. Naturally this involves helping you build a database and marketing to your customers and prospects according to a planned strategy.
Yes we work with you to identify, target, and reach your specific prospects and customers in the most cost-efficient ways possible. Anyone can put an envelope into the mail or write a direct response ad. But if the direct marketing communication piece is tossed out even before it is read, and your cost per response is high and you don’t get the response you're looking for, that’s when it’s not working for you.
At essentia®, your direct marketing communications are crafted by creative and strategic marketers experienced in direct marketing. We get the right message into the right hands. We get the right words in front of the right eyeballs connected to the hand that makes the purchase.
We have the skills and experience in multiple disciplines, marketing online and offline. We can devise an integrated approach to communicate, capture data and develop your database in a systematic, logical and coordinated manner. This will allow you to measure, analyse and fine tune your next move based on refined knowledge gained from your previous campaign.
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