Conceptualising
The first step in the creative process is to develop a concept. Conceptualising an idea can be a daunting task. The results may look convincingly simple. But this is not the case as you may well know – the simpler the idea, the more thought and time it takes to crystallise that concept so that it can be conveyed in a manner that is understood and intended. This is the most important step in the creative process that determines how powerful the creative would be.

A creative concept has the task of achieving credibility and believability for your product or service. As communication designers, our role is to solve problems or drive a purchase intent using visual and textual designs as a result of a creative concept which holds a string of ideas together.

Corporate Branding :

Corporate branding is more than designing a logo. All of your marketing material needs to reflect the goals, ethics and vision of your company. The choices you make in the development of your corporate branding and identity is a major factor in determining the perception of your business to your customers. The images, colours, typography, the words you use, your tone and manner, all reflect your style and personality. At essentia®, developing your corporate branding goes hand in hand with developing a brand attitude. We provide the creativity and consistency, integrating the look and feel across all mediums to project a unique identity to your market. Corporate design includes logo design, corporate stationary, corporate website and other corporate branding collaterals. Enquire online