Creative design is not about decoration – it’s about visually communicating your purpose to your target audience. Behind every creative design is a vision, a reason to be. It’s an expression in a few words, shapes, fonts, colours or images, of the ideas and communication message you wish to convey.

	Choose an illustration style

Coming into play are a series of considerations and thought processes such as why one typeface works better than another, selecting the most effective font, style of illustration, treatment, strategies for directing the readers eye and attention, applying the techniques of better visual communication and essentially to produce a powerful layout.