In planning your TV commercial, a concept is developed which integrates into the overall campaign.

In the production of a TVC, we have the capabilities to take you through the entire process, from the development of a concept, media planning and placement, right up to casting and production. We will take you through the process of pre-production where a budget is prepared, schedules are planned, talent is sourced, scripts are written and storyboards are prepared, set is designed, equipment, lighting and crew are organised, to post production and broadcasting approvals (therapeutic goods require special approvals). Finally dubs are arranged and sent to the broadcasting stations. Monitoring reports can also be organised if necessary. Sounds complicated? Well it can be, but we’ll take the complication out and to you as our client, it will be a seamless process.

In planning your media, we make recommendations on reach and frequency, which stations, metro or regional, cable or Pay TV, and time slots, in accordance with your media objectives and intended target audience.

If you have a product to launch or campaign that needs good publicity, ask us about producing advertorials for programs such as Good Morning Australia.