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Radio is a powerful medium used on its own, but when combined with other mediums such as a follow up to a TV campaign, it can be even more effective.
We work with media buyers to plan your reach and frequency and advertising schedule to give you the best value for your advertising dollar. We will make recommendations on which stations and time slots best suit your demographics.
In the production of your radio commercial, we develop the concept and script (this should be integrated if it forms part of an overall campaign), and take you through the process of recording, sound editing and music composition. When it's all done, dubs are organised and sent to the respective radio stations for you
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