Daily newspapers in Australia account for approximately 26% of media spend, regional newspapers account for 8% while suburban newspapers also account for 8%. Collectively, all newspapers account for 42% of all Australian advertising media expenditure.

Except for Melbourne and Sydney, Australian capital cities are single newspaper markets. You can achieve very broad coverage with a single media buy. On the other hand, in the two multiple-paper markets - Melbourne and Sydney, newspapers tend towards a more selective readership.

At essentia^®, we can book your press ads for you through our media buyer as well as design your ads according to specifications. We submit all artwork to the press for you. Ads can be created in 4 col, spot colour or mono according to specifications.