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Magazines are ideal for targeting a particular demographic group, and provide the ability to display high resolution, full colour glossy images.
Advertising using this medium can be cost effective for those who can afford it and can achieve excellent ROI with careful placement. At essentia®, we help you identify the best publications suited to your demographics and can negotiate your rates for you through our media buyer. Costs for placing magazine ads will vary from publication to publication. They will also depend upon the size of the ad placed and the position of the ad within the magazine. Magazine ads are sold by the page or page increment—full page, half page, quarter page, etc. Rates also depend upon the frequency with which an advertiser places ads over the period of a year.
By mixing magazine advertising with other media such as TV, you can achieve better results through greater reach and more effective frequency distribution, as well as enhanced communication of product attributes and values.
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1. Targeting
Magazines often have well-defined and highly segmented target audiences which may be suited to your product or service, allowing you to tailor your communication message to that specific market, thereby minimising wastage.
2. Credibility
Allows you to ride with the credibility of the publication, especially in the case of trade magazines.
3. National reach in a single buy
Australia’s national consumer magazines offer direct channels to national markets of consumers.
4. Readership
Advertisements in magazines get readers’ undivided attention, allowing advertisers to convey product attributes in long copy. Because magazines tend to be passed on from reader to reader, ads in magazines enjoy some degree of staying power. These advertisements can be referred to at any time even after the cover date has passed.
5. Campaign continuity
The longevity of magazines means that strategic use of the medium provides advertisers with continuity of exposure over the greatest possible period. Particularly useful to reinforce branding or awareness ads on TV or radio.
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